Jooj first took shape in Sook-Yin's 2013 video and photography exhibition We Are Light Rays at The Ottawa Art Gallery | La Galerie d'art d'Ottawa. Minimalism, simplicity, melody and experimentalism are guiding principles of their sound. She is a filmmaker, musician, actor, artist, choreographer, and broadcaster. Adam is a writer and professor of Film Studies and English. Their debut album will be released on Last Gang records in winter/spring 2015.