Bitch - Single
Our best guess for future breakout artist, the Toronto-bred Allie X really understands how to create a connection with her fans via social media. Her latest killer single, “Bitch”, does more than one-up the similarly minded (but vapid and vacant) Lana Del Rey; it actually fires off aggressively with a message, about ownership and self, domesticity and defiance. The bit-crushed chorus is a hook-laden rallying cry for a generally disenfranchised audience, suggested to be slaves to culture and the 9-to-5 lifestyle. But her interesting approach involves giving power back to her fans, offering the track as a free dl along with the stems, accompanied by this message:
“Become an #Xhibitionist by publicly #Xposing the parts of your self that are normally kept hidden. Create a video, image, GIF or remix inspired by BITCH, tag it #bitchXart, and I will #Xhibit”.
Look for this stamp to extend across Vine, Tumblr, Instagram, Facebook, YouTube, and Twitter. This is the future of pop.