Video of the moment
Every week we select a music video by a Canadian group or artist who have recently been reviewed by our editorial team. If you'd like to suggest a video for consideration, you can send us a message using this form.
Modern rock veteran Matthew Good is now gearing up for the release of his new album Chaotic Neutral, out on September 25 through Warner Music Canada. This will be his seventh solo album, excluding his '90s hit records as leader of the Matthew Good Band.
He's helping prime the pump via a new video for his current single, “All You Sons and Daughters”, a song featuring Good's signature and rather melodramatic vocal delivery. Read the review of the track by NCM's Noah Siegel here.
The video was shot in the less than photogenic or trendy locale of Oshawa by director Andrew Hines, whose cv includes videos for A$AP Rocky and PartyNextDoor featuring Drake. The eye-catching clip features Good out on the town at night with a wolf for company. The dark and slightly sinister video complements the dynamic surge of the song very effectively. Good long seems to have considered himself rather a lone wolf in the music industry, so these images are fittingly symbolic.
A "behind the scenes" short clip will also appeal to Good fans: https://www.youtube.com/watch?v=3Vjg8v9DDtg