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Video of the moment

Every week we select a music video by a Canadian group or artist who have recently been reviewed by our editorial team. If you'd like to suggest a video for consideration, you can send us a message using this form.

The debut album from Will Butler, Policy, isn't released in North America until March 10, but it is already generating serious buzz and garnering major media attention. That's not too surprising, given that his regular gig is in the globally popular Arcade Fire, a band fronted by brother Win Butler.

One of it's songs, "Anna", premiered this week on Zane Lowe's influential BBC Radio 1 show in the UK, and the just-released video for the track is quickly being circulated. Butler directed it himself, and a press release claims that "it highlights his efforts to bring a '100% serious, but 100% joking attitude back to modern rock."

Efforts rewarded in this case, as we find the clip quite charming. No big-budget effects or slick production here, just an extended sequence of shots depicting Will dancing in a refreshingly uninhibited and even goofy manner in sync to the intoxicatingly insistent rhythm of the track. A lyric in the song goes "out in a field all alone", and that's exactly where Butler seems to be.

Superimposed over his moving frame are simple caricatures of money, piano, saxophones, drones and cellphones.

A clip worthy of repeated views and a great tune that sure whets our appetite for the album, one being described by Billboard as "a sophisticated amalgam of styles: garage rock, synth-and-sax minimalism, and HoJo-lounge funk."

Butler is now planning his first tour without Arcade Fire. "I'm really excited to fill small venues with a 4-piece. We'll still be plenty loud," he pledges.

The tour will open in New York on March 5 and continue to SXSW before heading to Europe. He plays Toronto's Horseshoe on March 27 and Montreal's Bar le Ritz PDB, March 28 and 29.

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