Video of the moment
Every week we select a music video by a Canadian group or artist who have recently been reviewed by our editorial team. If you'd like to suggest a video for consideration, you can send us a message using this form.
The explosive shoegaze meets psych sound of Montreal's No Joy has earned them a loyal North American and European following. Back in June, NCM's Noah Siegel gave their third album, More Faithful, a glowing review (read it here), while this scribe was impressed by a set he caught at Toronto's Silver Dollar over the summer. The band is still promoting the album hard, and next week they begin an extensive North American tour with DIIV, following on from plenty of gigs in Europe.
To coincide with this trek, No Joy has just put out a new video, for the track "Judith". It premiered on Noisey, and they described the clip as "a really goofy soap opera style video. We follow the marriage of Judith and The Businessman, as they realize maybe it's not working out. I mean, when your partner would rather look at a business magazine than actually talk to you, you're kind of f***ed, yeah?"
To our eyes and ears, the juxtaposition of scenes of domestic ennui with No Joy's edgy yet dreamy sound is unconventional yet effective. A trippy earlier No Joy video, for "Lunar Phobia", is also worth viewing.
Canadian dates coming up are at Toronto's Danforth Music Hall on Oct. 11 and Vancouver's Fortune Sound Club on Oct. 20.