Video of the moment
Every week we select a music video by a Canadian group or artist who have recently been reviewed by our editorial team. If you'd like to suggest a video for consideration, you can send us a message using this form.
Last week Toronto shoegaze/dreampopsters WISH unveiled their self-titled debut album, and it is a sweet aural treat. The band is headed by Beliefs bassist Kyle Connolly, and that group's Josh Korody co-produced the disc with him. The record is scoring rave reviews, and a striking video for our favourite track, "Retro Grade", is out now too. It was filmed by James Mejia (founder of the band's cool label, Hand Drawn Dracula) and Henry Samson, and James tells NCM "we filmed, edited and finished the video in a day". That fits the ethos of the WISH album, which was recorded in just two days.
The simple but very effective clip presents lyrics to the song juxtaposed over head shots of the members of WISH. In a neat twist, different versions of the video give each member the bulk of the screen time. Not that there's a huge amount of time there, as "Retro Grade" clocks in at just 2.32. Less can be more.