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Video of the moment

Every week we select a music video by a Canadian group or artist who have recently been reviewed by our editorial team. If you'd like to suggest a video for consideration, you can send us a message using this form.

In this scribe's view, hard-working Toronto veterans The Sadies have been one of the best roots-rock bands on the planets for the last two decades. They regularly put out high-quality albums and have collaborated with the likes of Neko Case, Robyn Hitchcock, Gord Downie, and Andre Williams. Their acclaimed 2013 album Internal Sounds earned a Juno nomination and a three and a half stars Rolling Stone review (read the NCM review here.)

One of that album's killer cuts, "The Very Beginning", has now been released as a single, accompanied by a real compelling video. The clip is the second collaboration between The Sadies and director Mike Roberts, who captured a 2012 Juno Award for his short film "Rumbleseat", one set to the music of The Sadies.

In a press release, Roberts explains the concept of his clip for "The Very Beginning":  "This is The Sadies traveling the world through all seasons - through heaven and hell. An endless loop.  Sometimes with traveling, you can feel oblivious to the journey. I also love the idea of the band on a train that's a stage that can just stop and put on a show along the way."

The theme of travel is fitting given that The Sadies are such road (and rail) warriors. The eye-catching video really does capture the fiery kinetic energy of the band live (there are images of them playing with their faces afire), and the psychedelic touches perfectly capture the cosmic cowboy essence of the Sadies sound.

We recommend you check out "Rumbleseat" too, if just to see why it's the Queens of the Stone Age's favorite video.

We're pleased to hear The Sadies will enter the studio early in 2016 to make a new record. After November shows in Quebec and the U.S., the band plays London's Call The Office on Dec. 5 and Toronto's Horseshoe Tavern on Dec. 31 (with Robyn Hitchcock).

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